My Experience
Education
George Mason University
Bachelor of Arts - Double major in Film and Video Studies and Communication with a concentration in Public Relations
GPA 3.93, graduated summa cum laude
Account Manager
Promoted to Account Manager after driving a 30% YoY increase in the Google Cloud Security account retainer through strategic content leadership and measurable performance gains.
Organic Growth Impact: In the first 90 days as Account Manager, led the Q1 2025 social media strategy for Google Cloud Security, driving a 40.4% increase in engagement rate, a 78.7% growth in clicks, and a 17.6% increase in impressions — all through organic, platform-native content strategies that maximized audience reach and engagement.
Revenue Expansion & Client Relationship Management (First 90 Days): Within the first 90 days of transitioning into the Account Manager role, successfully secured an additional six-figure contract, managing key relationships across high-profile B2B, B2C, and executive communications clients while aligning social strategies with business goals.
Cross-Industry Social Media Strategy: Developed and executed tailored content strategies for sectors including cybersecurity, consumer goods, and C-suite communications, achieving measurable engagement and positive client outcomes.
Leadership in Team Management & Collaboration: Led a cross-functional team of strategists, creatives, and analysts, ensuring the seamless execution of social campaigns and efficient workflows while maintaining high standards of quality and timeliness.
Social Media Coordinator
Primarily contracted for the Google Cloud Security account
Organic Growth Impact: Played a key role in driving YoY growth by leading social media strategy and operations — driving a 44.4% increase in engagement rate, 105% growth in impressions, and a 250% increase in clicks organically across core channels.
Content Strategy & Execution: Spearheaded day-to-day content development and publishing for Google Cloud Security and Mandiant’s global social channels, transforming complex cybersecurity topics into platform-native, high-performing content.
Client & Stakeholder Collaboration: Partnered closely with client stakeholders across marketing, PR, and product; supported weekly reviews and ensured social efforts were aligned with business priorities and industry moments.
Operational Optimization: Built scalable processes for content production and approvals, streamlining collaboration across creative, editorial, and analytics teams and reducing turnaround times.
Reporting & Insights: Owned performance tracking and reporting; delivered actionable insights that shaped quarterly strategy, informed creative direction, and contributed to measurable business results.
Professional Development & Job Search
June 2023 - February 2024
After a company restructuring, I spent time focusing on securing the next step in my career while working part-time in customer service and operations. This allowed me to stay engaged in the workforce and sharpen transferable skills, all while preparing for my next full-time role.
Organic Growth Impact: Achieved a 9% increase in impressions and 4% growth in community size within six months through strategic social media campaigns and content optimization.
Social Media Operations Leadership: Managed social media for a 200k+ follower base across Facebook, Instagram, LinkedIn, and Twitter, overseeing content for 250+ senior living facilities in the U.S. and Canada.
Content Optimization & Engagement: Created a best practices guide, optimized communication strategies, and drove user engagement to enhance online reputation.
Cross-Functional Collaboration: Collaborated with Sales, Development, and Marketing teams to ensure consistent branding and aligned social media efforts across departments.
Organic Growth Impact: Achieved consistent monthly growth across social media platforms, with 4%+ increases in followers, engagement, and reach, including driving a 150% growth rate on TikTok in just 90 days.
Social Media Management & Community Engagement: Spearheaded social media initiatives across platforms like TikTok, Instagram, YouTube, Facebook, Twitter, and Pinterest, driving community engagement and fostering brand loyalty.
Content Creation & Multimedia Production: Utilized Adobe Creative Suite to create and edit high-quality content, including graphics, images, and long-form/short-form videos for both organic and paid media campaigns.
Brand Photoshoots & Product Launch Coordination: Collaborated with the social media manager to coordinate brand photoshoots, product shoots, and launches, ensuring alignment with overarching marketing strategies.
Marketing and Communications Assistant
September 2019 - May 2021
Fairfax, VA
Social Media Strategy & Content Creation: Led the development and execution of social media and content strategies to increase brand awareness, drive website traffic, and engage target audiences across platforms.
Visual Content Production: Created digital and print graphics for marketing materials, ensuring brand consistency and alignment with the department’s messaging.
Photography & Event Documentation: Assisted in capturing photographs and videos for housing-related activities and events, while managing consent forms to ensure compliance and consistency in visual content.
Brand Consistency Enhancement: Streamlined the department's online brand image by creating a brand-specific photo preset for all digital materials, resulting in improved visual consistency and a stronger online presence.
Content Optimization & Engagement: Worked closely with the marketing team to optimize social media posts, track engagement metrics, and implement improvements to boost interaction and visibility.
