My Experience
Education
George Mason University
Bachelor of Arts - Double major in Film and Video Studies and Communication with a concentration in Public Relations
GPA 3.93, graduated summa cum laude
Led social media operations for a 200k+ follower base on Facebook, Instagram, LinkedIn, and Twitter, and managed content procurement for over 250 senior living facilities in the US and Canada.
Devised and executed the brand's social media strategy, driving a notable 9% increase in impressions and a 4% growth in community size within the initial six months of launch.
Pioneered a comprehensive social media best practices document to elevate internal brand awareness and optimize external communication strategies.
Enhanced user engagement and maintained a positive online reputation by actively monitoring, managing, and promptly responding to comments and reviews.
Engaged in cross-functional collaboration on various projects, partnering with Sales, Development, and Marketing teams to foster brand consistency and ensure comprehensive product knowledge across departments.
Spearheaded social media management and community engagement initiatives across various platforms, including TikTok, Instagram, YouTube, Facebook, Twitter, and Pinterest.
Utilized Adobe Creative Suite tools to create and edit multimedia content for both organic and paid media campaigns, such as graphics, images, and long-form and short-form videos.
Coordinated brand photoshoots, product shoots, and product launches with the social media manager, ensuring alignment with the overall marketing strategy.
Achieved consistent social media growth, generating monthly increases of at least 4% in followers, engagement, and reach. Notably, led the brand's TikTok presence, driving a 150% growth rate in just 90 days.
Marketing and Communications Assistant
September 2019 - May 2021
Fairfax, VA
Led the development and execution of social media and content creation strategies to increase brand awareness, drive website traffic, and engage target audiences.
Streamlined the department's online brand image by creating a brand-specific photo preset for all digital materials, resulting in improved visual consistency
