Social Media Strategy for Derm to Door
Derm to Door is an innovative telehealth startup specializing in skincare e-commerce and providing online dermatological assistance from licensed professionals.
Derm to Door was an authorized retailer of luxury and medical-grade skincare products from brands like Alastin, Augustinus Bader, SkinMedica, Obagi, and Elta MD.
As the Social Media and Graphics Coordinator at Derm to Door, I led social media operations on multiple platforms, focusing on management, content creation, copywriting, influencer relations, and strategic planning. I developed a comprehensive social media strategy to enhance the brand's online presence and generate leads.
Notable projects
Social Media Strategy
I spearheaded the development and implementation of a successful social media strategy aimed at enhancing brand awareness, improving lead generation, increasing community size, and diversifying multimedia content.
TikTok Launch
I successfully launched and managed the brand's TikTok account, creating engaging content, building influencer relationships, and driving audience growth.
Graphic Design
Utilizing my creative ideation skills, I led the production and editing of multimedia graphics in varying formats for multiple social media platforms. Tools used in executing graphics and multimedia content included Canva, Adobe Photoshop, Lightroom and Premiere Pro.
Success in numbers
In the first 90 days of implementing the social media strategy, I noticed the following growth.
In the first 60 days of launching the TikTok strategy, I observed the following growth.
+4%
Month-over-Month growth in followers, engagement and reach.
+20%
Period growth in video views
+2%
Month-over-Month growth in website clicks.
+10%
Period growth in followers
+150%
Overall account growth 90 days
Social Copy and Graphics
At Derm to Door, I crafted and published tailored social media captions and graphics targeting the interests of specific audiences and taking into account industry trends.
Instagram Reels
At Derm to Door, I also led content procurement, production, and post-production efforts for the brand’s Instagram Reels strategy. I worked closely with brand ambassadors to produce short-form video content, adapting to industry trends, topics, and engaging content creation techniques.
TikTok Launch
To support the launch of the brand’s TikTok account, I led content creation and procurement efforts, working with brand ambassadors, and influencers and utilizing my expertise in video production, scriptwriting, and video editing to establish a strong presence on the platform and enhance brand visibility.
