Social Media Work for George Mason University

George Mason University is Virginia’s largest public research university in Fairfax County. Located near Washington, D.C., Mason enrolls nearly 40,000 students from 130 countries and all 50 states.

During my time as marketing and communications assistant for the university’s housing and residence life office, I supported diverse marketing initiatives, including social media and communications operations.

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  • At the Housing and Residence Life office, aside from assisting in publishing tailored social media content, I also created digital and print graphics.

  • Additionally, I also assisted in documenting, in photographs and videos, and housing-related activities and events, monitoring consent forms, and ensuring brand consistency.

  • One of the notable contributions I made was the creation of a brand-specific photo preset to enhance the online brand image.

I facilitated social media residential tours, collaborating with student ambassadors and resident assistants.

I supported the university office’s diverse launch campaigns such as the launch of the Living Learning Communities to current and potential students and their families.

Aside from preparing social media material to promote safe and optimal moving conditions, I also documented, promoted, and supported preparations for consecutive move-in events on-campus.