Social Media Strategy for Sunrise Senior Living
Sunrise Senior Living is an American operator of senior living communities.
As of 2022, it operates over more than 270 assisted living facilities throughout the United States and Canada making it the sixth-largest senior living provider in the U.S.
During my time at Sunrise Senior Living, I led organic social media operations for a 200K+ follower base on Facebook, Instagram, LinkedIn, and Twitter, and managed content procurement for over 250+ senior living facilities in the US and Canada.
As part of my role, I aimed to enhance the company's online presence through the development of an effective social media strategy and a social media toolkit.
Notable projects
Social Media Strategy
I spearheaded the development and implementation of a successful social media strategy aimed at enhancing brand awareness, increasing community size, improving content quality, and managing the company's online reputation.
Social Media Toolkit
I took the lead in creating a comprehensive social media toolkit, encompassing best practices for social media and content creation. This valuable resource elevated internal brand awareness improved the quality of content generated by team members and optimized our external communication strategies.
Success in numbers
During the first six months of launching the strategy on Facebook, LinkedIn, Twitter, and Instagram, I observed the following growth.
+9.68%
Content impressions (over 3.4M)
+4.18%
Community size (over 240,000)
+54%
Social Media Posts (over 1,000)
Apart from leading social media operations and content procurement efforts, I also managed monthly calendars, communications plans, and project timelines.
To assist in enhancing user engagement and maintaining a positive online reputation, I actively monitored managed, and promptly responded to comments and reviews online.
Additionally, I engaged in cross-functional collaboration on various projects, partnering with Sales, Development, and Marketing teams to foster brand consistency and ensure comprehensive product knowledge across departments.
Social Copy
At Sunrise Senior Living, I crafted and published tailored social media captions targeting specific audiences on different platforms.
AAPI Month
Welcoming Spring
U.S. News Award
Social Copy for Executive Leaders
I also have extensive experience crafting impactful communications and social media posts for executive leaders, including the CEO. I excel at capturing their voice and conveying key messages with precision and professionalism.
Graphic Design for Social Media
I collaborated closely with the creative team to produce captivating graphics for social media platforms. By aligning design elements with strategic messaging, we have successfully captured audience attention and enhanced brand presence across various social media channels.
Web Content Writing
During my time as the Social Media Content Specialist, I played a key role in managing the company's blog page by curating content, crafting engaging blog posts and liaising with contributors and editors through the approval process.
