Content Strategist

Digital Marketer

I’m a

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Summary

I’m a social media and content strategist with a creative edge and a track record of driving results for both B2B and B2C brands.

With expertise in social media strategy, content creation, copywriting, and campaign development, I bring a multidisciplinary approach shaped by both agency and in-house experience.

My focus is on creating audience-first, platform-optimized content that boosts brand visibility and delivers measurable outcomes.

Skills and Expertise

Social Media Strategy & Campaign Development

Expertise in crafting and executing strategies across platforms to drive business goals, engagement, and brand visibility.

Analytics & Performance Reporting

Skilled at analyzing social media metrics, tracking campaign success, and providing actionable insights to optimize performance.

Content Creation & Optimization

Proficient in creating engaging content and optimizing it for specific platforms to boost engagement, drive brand consistency, and reach target audiences.

Account & Stakeholder Management

Proven ability to manage client relationships, align strategies with business goals, and ensure client satisfaction through regular communication and progress updates.

Team Leadership & Cross-Functional Collaboration

Experienced in leading cross-functional teams, setting clear goals, managing workflows, and ensuring timely delivery of campaigns.

Brand Consistency

Project Management

Community Management

Executive Communications

Client Communications

B2B & B2C Marketing Expertise

Video Production & Editing

Content Curation

Photography & Visual Storytelling

Content Writing

Tech Toolkit

Google Analytics

Emplifi

Adobe Premiere Pro

Instagram

Later

Hootsuite

Adobe Lightroom

TikTok

Facebook

YouTube

HubSpot

Pinterest

Sprinklr

Microsoft Office

LinkedIn

Meltwater

Canva

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